Media Services


Visual effects (VFX) is a term used to describe imagery created, manipulated, or enhanced for any film, or other moving media that cannot take place during live-action shooting. VFX is the integration between actual footage and this manipulated imagery to create realistic looking environments for the context. These environments created are either too dangerous to actually shoot, or worlds that just don't exist. They use computer-generated imagery and particular VFX software to make it happen. VFX producers communicate with directors and cinematographers to determine which scenes require them to shoot with green screens. Visual effects are different from special effects because visual effects require a computer and are added in after shooting. Special effects, or SFX are realized on set - they are things like purposeful and controlled explosions, fake gunshot wounds, etc.

Computer-Generated Imagery

Computer-Generated Imagery (CGI) is the most widely used technique deployed to generate computer graphic images, which can be used in print media, films, art, videos, television programs, and more.

Bullet Time

Bullet Time is a visual effect technique that detaches the space and time of a camera from the visible subject. It can be seen in broadcast advertisements, films, graphics in video games, etc.

2d & 3d Animation

Animation is a method in which figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most animations are made with computer-generated imagery .Computer animation can be very detailed 3D animation, while 2D computer animation can be used for stylistic reasons, low bandwidth or faster real-time renderings. Other common animation methods apply a stop motion technique to two and three-dimensional objects like paper cutouts, puppets or clay figures. Commonly the effect of animation is achieved by a rapid succession of sequential images that minimally differ from each other. The illusion as in motion pictures in general is thought to rely on the phi phenomenon and beta movement, but the exact causes are still uncertain. Analog mechanical animation media that rely on the rapid display of sequential images include the zoetrope, flip book and film. Television and video are popular electronic animation media that originally were analog and now operate digitally. For display on the computer, techniques like animated GIF and Flash animation were developed.

Traditional Animation.

Traditional animation (or classical animation, cel animation, hand-drawn animation, 2D animation or just 2D) is an animation technique in which each frame is drawn by hand. The technique was the dominant form of animation in cinema until the advent of computer animation.

Motion graphics

Motion graphics are pieces of animation or digital footage which create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology.


Despite the 30 seconds of screen time, well-executed commercials are widely regarded as micro films that have the power to sway opinion, excite and engage us. Commercials have their own award ceremonies, own superstar directors and most importantly own identity within the film industry.Commercials are made in collaboration with the creative agencies who represent the brand or product being sold. The creative agency conceives the strategy which can be applied to broadcast and online commercials. Often, if the budget is there, a commercial will be shot over a longer period, with two or three versions edited from the material. The 30-second broadcast commercial, and a longer 60-second or 2 minute commercial for online content. With advertising revenue down and the shift toward engaging audiences using branded content on the web, some commercial production companies have built in or merged with creative agencies. Commercials are made to fit all budgets. The higher end of the spectrum can see thousands, if not millions of pounds/dollars going on 30 seconds of screen time. While smaller production companies can keep overheads and costs down for clients producing commercials for more modest sums.


Kiara Info Traders adds on to the commercials segment by making an extra step towards the selling of the products. Our creatives make the best visual route possible to reach the mass through commercials.


Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual


Pre-production formally begins once a project has been greenlit. At this stage, finalizing preparations for production go into effect. Financing will generally be confirmed and many of the key elements such as principal cast members, director and cinematographer are set. By the end of pre-production, the screenplay is usually finalized and satisfactory to all the financiers and other stakeholders. During pre-production, the script is broken down into individual scenes with storyboards and all the locations, props, cast members, costumes, special effects and visual effects are identified. An extremely detailed shooting schedule is produced and arrangements are made for the necessary elements to be available to the film-makers at the appropriate times. Sets are constructed, the crew is hired, financial arrangements are put in place and a start date for the beginning of principal photography is set.

Break down the script

In film and television, a script breakdown is an analysis of a screenplay in which all of the production elements are reduced into lists. Within these lists, are in essence the foundation of creating a production board, which is fundamental in creating a production schedule and production budget of an entire production of any film or television program in pre production.

Film Making

Filmmaking is the process by which a film is made. Filmmaking involves a number of complex and discrete stages including an initial story, idea, or commission, through screenwriting, casting, shooting, sound recording and pre-production, editing, and screening the finished product before an audience that may result in a film release and an exhibition. Filmmaking takes place in many places around the world in a range of economic, social, and political contexts, and using a variety of technologies and cinematic techniques.

Stages of Production

Development : The first stage in which the ideas for the film are created, rights to books/plays are bought etc., and the screenplay is written. Financing for the project has to be sought and obtained.

Pre-production : Arrangements and preparations are made for the shoot, such as hiring cast and film crew, selecting locations and constructing sets.

Production : The raw footage and other elements for the film are recorded during the film shoot.

Post-production : The images, sound, and visual effects of the recorded film are edited and combined into a finished product.

Distribution : The completed film is distributed, marketed, and screened in cinemas and/or released to home video.

Film Making

Making a film with the availability of today's technology has become a relatively simple endeavor for most people. Assuming that you own a respectable computer, a digital camcorder and some kind of editing software, you are basically ready to go. Add some decent actors, a simple script and you're a filmmaker. But, first things first; you will need a story. Remember, most of what filmmakers do is to become a storyteller. And if this is your first attempt at creating a short film, consider a comedy or spoof on a topic that isn't too serious. With the discriminating taste that has been acquired by most film viewing audiences, even on YouTube, it's wise to leave the more sobering ideas to those that can spend millions of dollars telling their story.


Post-production is part of the process of filmmaking, video production, audio production, and photography. Post-production includes all stages of production occurring after shooting or recording individual program segments. Traditional post-production has mostly been replaced by video editing software that operates on a non-linear editing system. The Post-Production process involves a slew of professionals - editors, sound engineers, foley artists, colorists, and more. There are some standard practices that are universal across television, features, and other visual mediums. But of course, it is important to note that depending on the size of the project, its budget, and which arena you're in (television, film, or even video games), the Post-Production process will vary. We'll briefly define Post-Production, and get into the stages that are generally part of the process, as they relate mostly to film. When a movie director makes the call, cameras stop rolling, and a film is ready to move into its final phase: post production. This the final step in taking a story from script to screen, and the stage when a film comes to life.

Post Production

Post-production, which is often referred to as 'post', is organizing, cutting, coloring and editing the footage captured in production.
Before entering the world of video production, I thought the footage captured on the camera is the video product that we see on the big screens. I wasn't aware of the coloring that happens in post or the audio mixing. Post is where all the footage is constructed and the final touches, the elements that really make the video pop, are added to the final product. When you boil it down, video production can be summed up into three main parts: pre-production, production, and post-production.